Importance

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Abstract

A system and method are provided for selecting groups of one or more cable television subscribers remotely from a billing computer using data fields in either the billing computer database or a system control computer database. A selection criteria language may be used for selecting subscribers based on data fields in the system control database. Once a group of cable subscribers has been selected, an on-screen message may be remotely created and transmitted to the selected subscribers using cable transmission apparatus. The method provides a way of correlating subscriber information in a comprehensive subscriber database (such as may exist on a billing computer) with other subscriber information in a more limited database stored on a system control computer to allow on-screen messages to be targeted at subscribers selected on the basis of criteria from either database. It also allows message attributes (such as duration of display, colors, and message alerts) to be specified remotely from a billing computer rather than requiring the presence of a human operator at the system control computer.

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First Claim