Method and apparatus for delivering consumer promotions
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United States of America Patent
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Jun 22, 1999
Grant Date -
N/A
app pub date -
Aug 29, 1996
filing date -
Aug 29, 1996
priority date (Note) -
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status (Latency Note)
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Abstract
A method and apparatus for offering promotions to a consumer on the basis of a dynamic information profile for that consumer. The dynamic information profile is formed by creating an initial information profile for the consumer, selecting questions for the consumer based on the information profile, presenting the questions to the consumer, collecting the responses to the questions, and updating the information profile using the responses to the questions. Promotions can be offered to a consumer based upon the entire information profile or a portion of the information profile.
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