Method and system for verifying exposure to message content delivered via outdoor media or in a concentrated format
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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N/A
Issued Date -
Jan 22, 2004
app pub date -
May 15, 2003
filing date -
Oct 12, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Providing advertising comprises communicating, through a mass media, non-interactive broadcast network, an advertisement pod comprising multiple advertisements to a plurality of recipients. The broadcast network can comprise an outdoor medium. Each advertisement comprises advertising content. A query is communicated to the recipients about a selected portion of the advertising content of at least one of the advertisements. An offer of a reward is presented to the recipients as an incentive for each recipient to review the advertisements and to submit the response to the query. Respective responses to the query are collected through a response device from each of responding ones of the recipients. Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. In an alternative aspect, multiple advertisements can be broadcast in a concentrated format.
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