Method and system for verifying immersion in advertising content via an immersion enhancing content vignette
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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N/A
Issued Date -
Jun 3, 2004
app pub date -
Aug 7, 2003
filing date -
Oct 12, 2000
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Providing advertising comprises communicating to a plurality of recipients through a mass media, non-interactive broadcast network a plurality of advertisements and an immersion enhancing content vignette; communicating a query about a selected portion of the immersion enhancing content vignette; presenting an offer of a reward as an incentive for each recipient to become exposed to the immersion enhancing content vignette and to submit a response to the query; and collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the recipients. Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the immersion enhancing content vignette and has likely been exposed to the advertisements.
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