Importance

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Abstract

A business entity can replace original advertising content in which the business has little or no economic interest with alternative advertising content in which the business has more economic interest. A media program, such as a television show, can have associated original advertising content that can provide economic benefit to the program's producers, affiliates, or sponsors. The original advertising content can appear during a commercial break or a program intermission. A machine or a human can monitor the program to detect the commercial break or an occurrence of some other advertising event connected with presentation of the original advertising content. In response to detecting the commercial break, presentation of the original advertising content can be manually or automatically interrupted, suspended, or stopped. The alternative advertising content can be presented during the commercial break as a replacement or substitution for the original advertising content, thereby benefiting the business entity.

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First Claim