Computer implemented interactive advertising system and method
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Oct 11, 2007
app pub date -
Apr 5, 2007
filing date -
Apr 10, 2006
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system and method of interactive advertising is provided in which an interactive media player is configured to allow user interaction as media having advertising is played. User interaction, such as by clicking a watermark, sends a signal with identifying information. Clicking the watermark and sending the signal does not interrupt the operation of the media player, such as by stopping the display of the content or opening another browser window. The user may selectively respond to advertisements and a user profile may be created based on the responses and/or the content that is played.
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