Importance

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Abstract

A first entity can recruit a second entity to collaborate in a promotional activity, such as marketing a product or spreading commercial information via a multi-level marketing program. If the first entity achieves success, the second entity can benefit. Thus, in response to the first entity meeting some objective connected with the promotional activity, the second entity can receive financial gain or something else desirable. The success achieved by the first entity can comprise receipt of a prize, meeting a sales goal, exposing a message to a target audience, recruiting participants into the program, etc. The benefit received by the second entity can comprise money, a prize, admission to a contest, a product, redeemable points, credits, a service, or something else of interest or economic value. A third entity that secured the first entity's participation can also receive a benefit in response to the first entity's success.

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First Claim