Importance

Loading Importance Indicators...

Abstract

Methods and systems for interacting with automobile race and advertising content include providing race viewers with data related to races occurring in real-time. The data provided can include audio communications between drivers and their teams, statistics related to the race, and historical data related to drivers participating in the race. Race viewers can use a remote control with the form factor and functionality of a standard remote control to receive such data and otherwise interact with the automobile race and advertising content. Race viewers also can utilize the remote control to interact with automobile race content and advertising content broadcast during the race by answering questions related to the content. Race viewers can earn rewards by paying close attention to the broadcasts and advertisements and answering questions correctly. Thus, both the viewing experience of automobile race viewers and the value of advertising shown during such broadcasts can be enhanced.

Loading the Abstract Image...

First Claim