Importance

Loading Importance Indicators...

Abstract

A method for controlling advertising content in an automobile provides a sponsor of a digital radio system with the ability to provide occupants of an automobile with advertisements of the sponsor while eliminating other advertisements, including those of competitors. Sponsor advertisements can be transmitted to the digital radio receiver when the receiver is turned on, when a new channel is selected, and at intermittent times based on the amount of time the receiver has been on and the amount of time since the last advertisement was transmitted to the receiver. In addition, ad-free content can be provided with disc jockeys providing plugs that describe the products of the sponsor without providing standard ad content. The method further provides a system having multiple sponsors where information about the owner of the automobile is obtained and evaluated in order to select advertisements from sponsors having products of interest to the automobiles owner.

Loading the Abstract Image...

First Claim