SYSTEMS AND METHODS FOR COORDINATING INTERACTIVE AND PASSIVE ADVERTISEMENT AND MERCHANDISING OPPORTUNITIES

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United States of America Patent

APP PUB NO 20100223640A1
SERIAL NO

12775974

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods for providing enhanced advertising and merchandising opportunities are described. Advertisements may be provided for passive programming such as television programs, commercials, pay-per-view programs, passive video products, or other suitable passive programming. Interactive advertisements may be provided in interactive applications such as interactive television program guides, web browsers, home shopping applications, operating systems, or other suitable interactive applications.

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Patent Owner(s)

Patent OwnerAddress
UNITED VIDEO PROPERTIES INC2160 GOLD STREET SAN JOSE CA 95002

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Herrington, W Benjamin Tulsa, US 55 4018
Reichardt, M Scott Tulsa, US 51 3953

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