SYSTEM AND METHOD FOR PROVIDING RELATIVE PRICE POINT INCENTIVES BASED UPON PRIOR CUSTOMER PURCHASE BEHAVIOR

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United States of America Patent

SERIAL NO

14075773

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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The invention provides a system, computer program, and method for generating price point based incentives comprising determining a category specific price point (620) associated with a dominant competitive brand and a client brand; and generating an incentive (630) for said client brand based upon said price point and an anticipated price differential (640).

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Patent Owner(s)

Patent OwnerAddress
CATALINA MARKETING CORPORATION200 CARILLON PARKWAY ST PETERSBURG FL 33716

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Carr, Ryan South Elgin, US 37 1100
Katz, Gary M Northbrook, US 13 1549
Kimes, Angela Clemens St. Louis, US 2 5

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