Program guide system with flip and browse advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 6564379
SERIAL NO

09070555

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.

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First Claim

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Family

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Patent Owner(s)

  • ROVI GUIDES, INC.

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Allison, Donald W Tulsa, OK 74 6510
Carpenter, Jr Kenneth F Mount Laurel, NJ 4 480
Ellis, Michael D Boulder, CO 500 37388
Hassell, Joel G Arvada, CO 97 8850
Herrington, W Benjamin Tulsa, OK 55 4018
Knee, Robert A Lansdale, PA 105 10664
Knudson, Edward B Littleton, CO 142 10273
Lemmons, Thomas R Sand Springs, OK 141 15117
Marshall, Connie T Muskogee, OK 88 8452
Reynolds, Steven J Littleton, CO 44 3332
Thomas, William L Bixby, OK 314 23912
Williamson, Steven C Broken Arrow, OK 37 2311

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