Program guide system with flip and browse advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7039935
SERIAL NO

10127220

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.

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First Claim

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Family

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Patent Owner(s)

Patent OwnerAddress
UV CORP2830 DE LA CRUZ BOULEVARD SANTA CLARA CA 95050

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Allison, Donald W Tulsa, OK 74 6587
Carpenter, Jr Kenneth F Mount Laurel, NJ 4 485
Ellis, Michael D Boulder, CO 500 39047
Hassell, Joel G Arvada, CO 97 9177
Herrington, W Benjamin Tulsa, OK 55 4098
Knee, Robert A Lansdale, PA 105 11132
Knudson, Edward B Littleton, CO 142 10592
Lemmons, Thomas R Sand Springs, OK 141 15911
Marshall, Connie T Muskogee, OK 88 8706
Reynolds, Steven J Littleton, CO 44 3402
Thomas, William L Bixby, OK 323 25139
Williamson, Steven C Broken Arrow, OK 37 2358

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