Method and apparatus for customized rendering of commercials

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9027053
APP PUB NO 20030149976A1
SERIAL NO

10354337

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively renders a selected one among multiple received versions of a commercial. In another embodiment, the entertainment system selectively renders a selected one among multiple received commercials.

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Patent Owner(s)

  • INTEL CORPORATION

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Goldschmidt, Iki Jean M San Jose, US 39 2557
Hackson, David N Sunnyvale, US 30 3128
Moore, Kenneth A BenLomond, US 8 469
Shah-Nazaroff, Anthony A Santa Clara, US 50 3445
Smith, Eric O Scotts Valley, US 8 437

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